The University of Toronto's Faculty of Medicine has a twice-yearly print magazine that is mailed to the homes and/or professional offices of more than 23,000 alumni, some of whom are faculty as well. More than 37,000 people across the broader network receive the magazine digitally. UofTMed magazine's winter 2019 issue was an exploration of a topic that most people would rather ignore—death, and the art of dying. The summer 2019 issue looked at sex, and the importance of open conversations that address desire, Identity and intimacy. Both issues inspired an enthusiastic response and robust online conversations, including a record-setting number of digital readers for the winter 2019 Issue. The issues led to a more connected alumni community, on subjects that are typically taboo.
From the Judges
Thoughtful, courageous, conversation-provoking collection of content draws the reader in from the start with compelling covers that invite interaction. Important topics often considered too uncomfortable or taboo are tackled—and made accessible—through excellent writing and phenomenal art direction and pacing. A slim volume, minimalist yet dramatic in its style, and one of the very best.
