From the Nominator
Our short and lively PSA/targeted ad depicting the viral "Perfect 10" video that made UCLA alumna/gymnast Katelyn Ohashi a social media sensation was created to boost Californians’ participation in the UC Advocacy Network (UCAN), a powerful community of students, alumni, staff, faculty, and friends who are shaping the future of UC and public higher education for millions of students. This campaign encouraged viewers to become UC Advocates by joining UCAN and participating in coordinated efforts to call, email, and tweet at lawmakers and opportunities in support of key issues facing the UC community.
From the Judges
We loved the opportunistic way a moment was leveraged for real impact. Small team, low budget, quick thinking, fast turnaround, and with a very specific goal. Results are clearly outlined and impressive. This is at the heart of the PSA. Less is definitely more.