From the Nominator
Missouri State University kicked off the largest comprehensive campaign in university history in October 2019. Our campaign theme is Onward, Upward: The Campaign for Missouri State. For the campaign launch and reveal, we spun off the theme and titled the event “It's ON!” It’s ON!" consisted of a specially produced show at a campus performing arts venue with high-profile speakers (including famous alumni), university singers, videos, and other performances. It was open to anyone, and broadcast live online.
- A pre-show VIP reception for upper-level donors and special guests;
- A Party on the Patio, hosted by student leaders, for students and other people who waited in line to get into the show.
- A choreographed fireworks display and food truck fair in the heart of campus.
We created many publications and printed materials to promote both the campaign launch and the new campaign.
From the Judges
We were really impressed with the variety of events and promotional creativity that was considered. The campaign materials were very in-depth and well thought out, and it was smart to cover the event as the main feature in the next magazine edition. The recap video was short and inspiring, and we were really impressed with the variety of logos created, as well as the depth of thought to launch the campaign.