#MoveInMiami put all the pieces together for another historic day of giving. The annual one-day event is the university-wide fundraising initiative to honor and welcome the incoming class. Accordingly, this year’s goal was to raise 2,023 gifts in 20 hours and 23 minutes. It wasn’t even close. The 2019 #MoveInMiami campaign generated 4,731 gifts and $2,132,892, setting records for both number of gifts received and amount of money raised. For context, last year was a record year with $1,593,003 raised from 4,493 donors. More than $100,000 in matching gift totals were unlocked, as more than 350 areas of Miami’s campuses benefited from an unprecedented amount of support from alumni, faculty, staff, parents, and friends. The social media-driven event produced 8 million impressions across a host of channels. Donations came from all 50 states, as well as five countries.
From the Judges
Genius! Brilliant! When it comes to times to do fundraising campaigns, move-in day does not come. (Isn't it busy enough?). But this is the best introduction to future alumni giving we have ever seen. We all loved: “They unpack, we give back.” We liked the hourly live stream. We loved that groups could create their pages and take part in the day. The giant puzzle was very cool. It checked all the boxes for us. They are building a donor pool to last; this is not a one-and-done campaign. Community building and community engagement are evident here. The budget is well spent, and it is replicable for other schools that might have smaller budgets.
