Meet Rubenstein Scholar Yodit Gebretsadik
From the Nominator
The moment she launched a homemade rocket in her backyard, Yodit Gebretsadik was certain she was destined to be an engineer. In this intimate portrait, Yodit reflects on her journey to Duke and the unique scholarship program that helped her realize a childhood dream.
From the Judges
Funny opening, and the rest is a heartfelt profile and testimonial about the experience of a first-generation young scholar. Shot mostly with a single camera in a dorm and supported mostly by photographs, this video is an excellent example of how to champion your scholarship recipients in a tasteful manner, all while using whatever assets you have to tell the story in an engaging way. Gebretsadik’s profile story is told in a testimonial way, it is a tale of perseverance and family values. Ultimately, the video is also a message about the diverse talent the university supports. A tasteful giving campaign video.