From the Nominator
McGill University Advancement leveraged the human and financial resources of its signature Homecoming Celebration Weekend in September 2019 to simultaneously launch McGill's $2B fundraising campaign with the university’s new "Made by McGill" creative platform. After 19 months of ideation and planning, the UA Alumni Relations team staged the spectacular launch of “Made by McGill: the Campaign for our Third Century” and McGill Expo, together with a series of signature Homecoming events in the Homecoming Village. This specially-designed venue, built on the lower campus green in the heart of downtown Montreal, provided participants with an immersive and interactive experience like no other event known to McGill. Homecoming Village featured a variety of tents and gathering places, and opportunities for interaction. Entirely decorated with Made by McGill-branded elements that were literally unveiled the morning of the launch, Homecoming Village consisted of a 1,350-seat marquee tent fitted with a circular “jumbotron” screen; three 100-person geodesic dome-shaped tents to recall Expo’67 iconography, including one with 3D projection capabilities; two double-decker freight containers that housed the McGill Expo; an assortment of playful, inviting furnishings; and additional tents for catering, storage and a green room for speakers/VIPs.
From the Judges
We loved the creative and unafraid approach to blending a Homecoming celebration and campaign launch. The Homecoming Village wowed us with many interactive opportunities, many of which met the goal of engaging all senses. We admired the commitment to sustainability that was included in the planning and execution of this event, and how that action was communicated throughout the event. It was thoughtful (down to the bookmark on plantable paper) and contributed to the sincerity of the event. Every piece of the event felt true and authentic to McGill, making it a great attraction for those who attended.