From the Nominator
Smith College has launched an ambitious, $75 million fundraising initiative to boost scholarship support for students. The fundraising effort, “Here for Every Voice,” comes at a time when a Smith education is in high demand and the need for aid is greater than ever. In the past five years, Smith has experienced a 25 percent increase in applications for admission. This is Smith’s moment to step forward and be a leader in the movement to bridge the economic gap that far too often places education out of reach. This campaign video, which is narrated by student scholarship aid recipients, gives a dynamic voice to the “Here for Every Voice” campaign themes: That Smith is here for students of all backgrounds and that—with our alumnae’s partnership—Smith students will use their Smith education and their voices to address society’s most pressing challenges.
From the Judges
The panel recognizes Smith College's scholarship campaign video for its clear and powerful embodiment of the spirit of the college's mission. The images tell the story of Smith students today, the script builds up emotional power, and the background music enhances that emotion as well.