What do you think of when you imagine summer vacation? Relaxing by the pool or spending time with family and friends? At Florida State, our students’ summers often look different than you might think, which helped formed the theme for our fiscal year 2019 fall direct mail appeal. FSU is home to many impressive students who spend their time away from campus on various experiential learning initiatives. These experiences not only help our students learn and refine skills that will help their future careers, but often they are impacting the greater good as well. Not surprisingly, financial support plays a direct role in allowing such opportunities. To help our donors not only see the positive impact their support brings, but also to encourage others to give, we chose to highlight four students who embarked on different summer learning experiences for the FY18 fall direct mail appeal.
From the Judges
This mail piece felt simultaneously contemporary and vintage, making the design highly appealing to a broad audience. The stories, woven with student quotes, detailed their unique experiences while drawing a direct line to the impact donors had on their work.
