For Mother’s Day 2019, York University created a video featuring three different students who are also young mothers. We captured their individual stories about their journeys of motherhood, the role that education plays in their life as people and as parents, and highlighted some of the ways York University has supported them along the way. This video celebrated the unique experiences of motherhood coupled with that of being a student. We conducted short interview sessions with each of the mothers and included their children in the b-roll to add authenticity and emotion. This laddered up to our overall brand of being welcoming and inspiring, and the positive change our university is creating in the lives of our cherished students.
From the Judges
This Mother’s Day message feels modern, honest, and unpretentious. By capturing the thoughts, experiences and the children of three young mothers, York University managed to share a basic celebratory nod to all mothers, but also made a beautiful indirect statement of equity, diversity, and inclusion.
