In October 2019, the University of California, Irvine launched the largest comprehensive campaign in its history, Brilliant Future: The Campaign for UCI. Ambitious for an organization of only 54 years, and only the university’s second comprehensive campaign, Brilliant Future encompasses both philanthropic and alumni engagement goals for UCI. Affirming that robust alumni engagement was of equal importance to the philanthropic goal of US$2 billion for the long-term sustainability of the institution, our campaign publications needed to not only generate excitement among the university’s traditional base of community donors, but also appeal to and inspire “Anteater pride” among the alumni base of 200,000. A deeply collaborative and cross-campus effort over eighteen months yielded a suite of collateral materials and content, debuted with the launch of the campaign that boldly shares UCI’s vision for how, together with alumni and donors, we can create a brilliant future for UCI and the world.
From the Judges
Brilliant color! This is a really appealing campaign piece. It is engaging, includes depth in brevity, has an attractive design and a substantial message. This highly distinguished and extremely compelling piece grabs you from the start and doesn't let go. It really captured our attention and we were eager to learn more about the campaign. Incredibly well written and engaging, with beautiful design, this material is "felt" rather than "read." It's fun, educational, heartfelt, and emotional. The title is uniquely appropriate to the theme of the campaign, and the photos were amazing, providing an effective complement to the text.
