From the Nominator
Breakthrough is the cornerstone print piece used by Berklee College of Music's Admissions team in their efforts for student recruitment. It seeks an emotional response from its readers, employs groundbreaking printing techniques, and ushered in a design-centric era for the Enrollment Marketing team at Berklee.
From the Judges
Berklee College of Music’s viewbook jumps out and breaks through. The judges were particularly impressed with how a school that is all about exploring the cutting edge of sound could convey this spirit so effectively through print. With its square format, frequent use of patterns, die cuts, and engaging photos with unique crops, Berklee’s viewbook is appropriately energetic and noisy, and speaks directly to its audience.