The University of Waterloo is a world-leader in engineering, technology and entrepreneurship. As communicators, we know there are distinct audiences that eagerly engage with technology content. However, the video about Waterloo alumnus Richard Yim and his robotics startup was designed to capture the imagination of a more diverse audience. The story about Yim, a Cambodian immigrant who is building an autonomous robot to safely remove landmines from around the world, was a story that inspired and engaged a broad audience. This complex project involved video shoots that spanned locations from our Canadian campus to minefields in Cambodia. While it is a video that tells the story of Yim and Demine Robotics, it also powerfully conveys the message that the University of Waterloo educates innovative young people and nurtures entrepreneurial ventures that solve important global challenges and, quite literally, save lives.
From the Judges
This is a very powerful video, tackling weighty subject matter. We were wowed by great imagery, smart use of on-screen text, natural sounds (rain, children's laughter, explosions), archival pictures and more. The university branding is subtle but constant. The ending was strong; all in all a really nice piece.
