From the Nominator
Berkeley Haas is the alumni magazine of UC Berkeley’s Haas School of Business. With every issue, we aim to maintain a smart, entertaining dialogue across a variety of subjects, speaking directly to the innovative spirit of our community, and showcasing the unique ways they interact with and improve the world. The magazine distills Haas thought leadership down to its essence so our readers can extract what’s most useful for their careers and lives. We also strive to showcase the Haas and Berkeley connections that allow our community to thrive. We want the experience of reading each issue to feel like an essential conversation with an old friend—one our audience can’t wait to talk to again.
From the Judges
Berkeley Haas brought their solid magazine to a higher level, performing a thoughtful analysis based on their culture, and following up with a well-executed transformation deriving from a focused editorial strategy. The result is a modern and useful magazine that reflects the inspiration and excellence of the institution it represents. Excellent use of photography and visuals. We particularly like the new covers, which are striking and unique. Details are handled well, with smart headlines; design is clean and consistent; and the stories are satisfying.