Glaciologist Peter Neff has a well-trafficked Twitter feed full of creative videos and anecdotes about his postdoctoral research on the remote glaciers of Antarctica. Making a video about his popular social media and how he engages with the public about his research account would be a fun way to highlight his work and the University of Washington College of the Environment. How did he decide what to tweet, and why—and how was he inspired to shoot and post a video that went viral in which he threw a piece of ice into a deep bore-hole? The incredible sound it made was a great place to begin our story.
From the Judges
A video about a series of videos shot in the frozen landscape of Antartica. This video narrative serves as an indirect testimonial of shoestring production done by geologists in the field, while educating viewers about the sound effects ice produces. At one level it captures the work of scientists, at another level it is an example of how shoestring production and curiosity can lead to a viral social media sensation.
