From the Nominator

Facing all kinds of disruption and rapid change, the market is both questioning the value of traditional business education and demanding a new definition of effective leadership. The emerging talent gap represented a timely opportunity to develop the Darden brand strategy, one that is intrinsically linked to our institutional vision and builds on our insights about the future needs of the global business community — corporate leaders and policy makers, entrepreneurs, students, educators and employers collectively.

From the Judges

‘Put your why to work’ and other tag lines were clever. The orange duotone treatment was great and stood out in the crowd. Connected passion and purpose to career. Clear metrics. Aggressive planning and research.