From the Nominator
“Why does Harvard need all that money?”
We hear that a lot, especially coming off a $9.6 billion campaign. This report (published after the close of The Harvard Campaign) seeks to answer that question by showing how those dollars have positioned the university to make an even greater impact in the world. The campaign report replaced the FY18 installment of the annual Harvard University Report of Giving, reaching a similar donor audience with the same overarching message: By giving to Harvard, you can make a difference in people’s lives.
From the Judges
Everything about this piece was outstanding. Harvard's team compiled so much information, but everything was interesting and laid out in such a way that made us want to read it. There was a nice balance of text and infographics. The priorities of campaign were clear. Judges appreciate that content was envisioned as being reusable in other pieces. We also liked the “what we accomplished together” messaging.