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    University of Texas at Austin Thanks Day

    University of Texas at Austin Thanks Day

    Year: 2018
    Award Level: Silver
    Award Winner(s): University of Texas at Austin
    Award: Circle of Excellence
    Category: Fundraising | Donor Relations & Stewardship Initiatives
    University of Texas at Austin Thanks Day
    About the entry

    UT Austin showcased the gratitude of UT students to first-time donors and educate students to have an attitude of gratitude. A total of 25 colleges, schools and units participated, out of 34 on campus. The initial goal of 5,140 cards signed was exceeded by 15.3%, or 5,927 personalized expressions of gratitude total. We engaged with 11.5% of the student population.

    From the Judges' Report

    Judges’ all agreed that the level of participation exhibited with this campaign was impressive due in large part to its size and reach. Similarly, judges’ felt that this campaign was something that people gravitated towards and has potential to be duplicated on smaller scale.

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