HBS Alumni Bulletin
About the entry
In the March issue, a feature well with a detailed historical profile, a sector piece on IBM's revolutionary Watson technology, and the story of how one man helped fight impossible odds to find peace in Canada's largest rainforest. The balance and diversity here—and throughout the book—is intentional, and something the magazine's team weighs carefully.
From the Judges' Report
HBS Alumni Bulletin is inspiring in many ways, from its appealing covers to its lively mix of stories that truly engaged all of the decidedly non-M.B.A. judges. There seems to be something fascinating to read on every page, and multiple attractive access points on every spread easily guide a reader through this large, perfect bound magazine. The writing is lively and tight. Leads and headlines are fresh. Illustrations are excellent and the overall design is clean and reader friendly.
One of the non-alumni judges declared that she would pay to subscribe to this one. All the judges appreciated the many different ways HBS alumni were featured in both long-form narratives and shorter, quick takes. The front section contains a multitude of engaging small news and feature stories. For example, there is Case Study, appropriate for a business school, where a question is posed and alumni and professors are asked for their assessment. Because of the writing and tight editing, this turns out to be fascinating reading for anyone! One book section focused not on books written by alumni but on the latest books alumni would recommend to each other. The design of this large front section coheres and with its little round colored “marks” aids the reader in easy navigation. The TOC featured an innovative and really effective lure into the magazine with a sidebar called: “7 Things You’ll Learn in this Issue.” The features, as expected, are ambitious, beautifully written and designed, and are of interest to anyone – an M.B.A. alum or a casual reader who picks up the magazine.
In this thick publication, about half of the book comprises Class Notes printed on a lighter stock. It really doesn’t detract from the rest of the reading experience and is handsomely presented.