About the entry
In the March issue, a feature well with a detailed historical profile, a sector piece on IBM's revolutionary Watson technology, and the story of how one man helped fight impossible odds to find peace in Canada's largest rainforest. The balance and diversity here—and throughout the book—is intentional, and something the magazine's team weighs carefully. See full award information.
From the Judge's Report
“If you want to see the best an alumni magazine can do, take a look at this one.”
The judges were impressed by the magazine’s quality on every dimension, including range of content; writing; design; photography and illustration; and overall pacing and navigation. In particular, the magazine is packed with service journalism, i.e., content that’s genuinely useful to its audience. Many college and university magazines incorporate more service content today than was the case in years past, but the HBS Alumni Bulletin takes it to another level, by including useful content not just here and there but on virtually every page.
The judges singled out two elements in the HBS Alumni Bulletin for special praise: a Table of Contents blurb called “7 Things You’ll Learn in This Issue,” and the “3-Minute Briefing” as a different way of profiling an alum.