The personality of Exeter jumps off the screen with captivating multimedia, great headlines, copywriting, photography, compelling student profiles and clear calls to action. Real students were used to communicate with prospective students and their parents, telling stories of successfully dealing with insecurities and life changing experiences during and after graduation. Mobile experience is strong and effective. Analytics show the investment over two years is paying dividends in high traffic, especially in the admissions section, reflecting the primary target audience. The large menu is nicely chunked into a legible well-differentiated grid.
