Each year we create a video to communicate the impact of giving for our donors. This video is usually distributed in an email and via social channels in late summer. In 2020, world events cast a different light on our communications. In a time of worry, pain, and uncertainty, we showed our donor base just how much we value their hard work on the front lines of change and innovation—reminding them that Illinois has a long history of supporting and embarking on these endeavors as well.
From the Judges
University of Illinois at Urbana-Champaign's video “Recognizing Generations of Illinois Impact” is a shining example of a COVID pivot. The university created a truly moving piece that clearly resonated with their alumni base. Creating a new arrangement of “Hail to the Orange,” was smart, unique, and brought a modern twist to the standard slideshow. Combined with the thoughtfully chosen historical images, this video feels truly unique to this organization. The impeccably timed editing and the inspiring copy were spot on and, altogether, created a piece that, while simple, was truly powerful.
