The Science of Enrollment Management: Balancing Prescriptive and Predictive Analytics
Craig Tenderick, Director of Admissions & Enrollment, American School of Dubai

This session will focus on the use of data in the admission process. The presenter will define and discuss the use of both prescriptive and predictive analysis through case studies in the educational marketplace and beyond. Attendees will engage in discussion regarding the opportunities that exist for the use of big data for informed decision making, regardless of team or school size.

All levels

International Diversity: Crafting a ‘United World’ through Holistic Admissions
Mallika Ramdas, Deputy Director of Admissions, UWCSEA

This session will unpack how a school’s mission “to unite people, nations and cultures for peace and a sustainable future” informs its holistic admissions process.  How do different schools understand diversity from an admissions perspective? How do key aspects of UWCSEA’s application review process - including application questions, interactions with students and families in Singapore and overseas, and ‘Immersion Days’ to select High School students - seek to build as diverse a school community as possible? Participants are invited to explore how their schools’ curricular and extracurricular offerings can support recruitment and admissions goals, and reinforce a school’s reputation for diversity. We will also discuss constraints to broadening diversity and share possible solutions.

All levels

How to Inspire Lifelong Connections and Nurture a Community of Engaged Alumni - Award-winning Marketing, Communications and Branding
Linda Sprott, Executive Director, Caulfield Grammarians' Association, Caulfield Grammar School
Rachel Muir, Marketing and Events Manager, Caulfield Grammarians' Association, Caulfield Grammar School

The Caulfield Grammarians’ Association won a Silver Circle of Excellence Award for our twelve-month Brand, Visual Identity and Website Project. Come on our alumni engagement journey. Learn how to manage and communicate change in a highly relational environment. We will share our lessons learned and our proven approach that includes:

• Alumni segmentation and data analysis
• Engagement with alumni/stakeholders
• Developing project briefs, communication plans and key message documents
• Seeking feedback and input
• Creative development and launch

This project has enabled us to positively influence the lives of our alumni, inspire advocacy, encourage generational families, and support advancement goals.

Intermediate – Advanced

Wait….WHERE do you live?  ESF - Engaging Alumni Scattered Around the World
Terri Appel, Director of Advancement,  English Schools Foundation

Established 52 years ago, and with 22 schools, ESF has a significant alumni base. For the first 48 years, minimal efforts were made to engage the Foundation’s sizeable alumni knowledge base. We had a few active alumni associations, a number of school leaders who attempted global reunions, and centralised personnel providing a single alumni touchpoint through publications. However, there was no real overarching strategy to identify and engage our alumni to support our schools today. This lack of communication between the schools and their alumni represented a serious gap in our ESF community. After a few trials and errors, a focused alumni engagement plan is in place and it is our hope this current strategy will draw our ESF family together in meaningful ways. 

All levels

Success Stories in Alumni Engagement
Cecilia Handel, Director of Development, Tanglin Trust School
Shakila Samuel, Alumni Manager, Tanglin Trust School

Hints and tips from a small team on how to keep your Alumni interested, engaged and connected to your School. At Tanglin we have a vibrant Alumni community with a number of active engagement programmes ─ Big ones like our Internship Programme; Events Programme and Service and Travel Grants; also, small, ongoing initiatives e.g. University Perspectives, University Chapters/ University Survival Guide/Cupcakes and cookies for leavers/Year 13 Photo/ Photo galleries/ Birthday cards. We will provide a simple overview of how to set up these initiatives sharing some critical success factors.

All levels

Engaging Alumni at Different Stages of Life
Penny Richards Fowler, Alumni and Community Relations Manager, Melbourne Grammar School

The core purpose of The Old Melburnians is “Helping Old Melburnians to connect and grow and promote the School’s welfare”.

The alumni community can be segmented by life stages into 6 distinct groups and a clear value proposition to meet the needs of each life stage has been developed. Underpinning this is the insights from the member wide market research conducted in 2018 into opportunities and barriers to engagement with Old Melburnians to inform a new communications, marketing and engagement strategy.

The session will explore what has and hasn’t worked engaging and communicating with OMs at different life stages, and how feedback and data is used to reassess and improve the value proposition for the alumni community to connect and grow.

All levels

Gender Diversity in Schools: Transitioning to a More Inclusive Environment*
Julianne Brandon, Director of Community Engagement, Carey Baptist Grammar School

Diversity, inclusivity and creating an environment where all in the community feel safe and welcome are ideals that most educational institutions would aspire to. Supporting diversity means recognising that individuals are unique and positively acknowledges and celebrates individual differences.

Over the past decade there has been an increase in global consciousness as well as legal and policy protections in relation to gender identity and expression. This session will highlight some of the challenges and opportunities for schools in ensuring transgender and gender-diverse individuals are supported throughout the student life-cycle – from Admissions to Alumni. Key concepts will be explored as well as case examples for ensuring a best-practice approach.

All levels

* Interdisciplinary session

What’s All the Hype About the First 100 Days?
Ann Wardwell, Chief Advancement Officer, Hong Kong International School

Beginning a leadership position in a new school is both exciting and stressful. As a new advancement leader, it can be difficult to manage all the requests for coffees and lunches, the board expectations, the endless list of meetings; and still find time to get acclimated to your new school and your team. First impressions are important and so, during these first few months, people will be watching you, assessing your skills, and forming opinions on who you are. Managing this inaugural period well can be the foundation for future success while missteps may have a lingering negative impact. In this session, you will learn how plan for the first 100 days, how to prioritise your time, and how to strategically maximise this important opportunity. 

Intermediate – Advanced

Let's Party!
Crickett Kasper, Chief Advancement Officer, Singapore American School

Everyone loves a party and within the realm of fundraising, there are so many fun and unique ways to use events to get people involved. During this session, you will learn about events that you can put in place at your school, to create momentum, get people involved, raise funds and yes, have fun!

We will discuss the ins and outs of putting together auctions and galas as well as cultivation events with the head of school, thank you events for giving circles, anniversary events in the school's timeline and naming events to honour donors naming a space. You are invited! We hope to see you at this session.

All levels

Annual Giving Blueprint
Dr Kathy Limmer, Assistant Head of School for Advancement, Taipei American School

Annual giving programmes have the ability to enhance the educational experience for all students. Additionally, a well-run annual giving programme can lead to major and leadership level giving. During this session we will discuss the steps to build or expand an annual giving programme. Participants will: learn how to develop an annual giving calendar; learn about a volunteer centered approach and receive insight on how to train and support volunteers; hear about the importance of segmentation of donors for solicitations; discuss how to best utilise a donor database to maximise efficiency; and receive creative ideas to motivate and thank the community including sample materials.

All levels

Commercial Sponsorship in A Non-Profit Environment - Can It Work .... It Sure Can!
Richard Lindroos, Director of Development, Saint Kentigern Trust Board
Sharon Roux, Director of Advancement, St Peter's School, Cambridge, New Zealand

Securing commercial sponsorship is becoming increasingly difficult in a very competitive marketplace, and while this is the case, commercial sponsors can be significant investors in this space. Non-profit environments are not typically set up to manage the increasing expectations and demands of the commercial partners, who want to see measurable value for this investment rather than being viewed as simply a donation to the organisation. The education sector has traditionally sold sponsorship rights too cheaply and created an environment where commercial partners have all the power and choice. Understanding how to create the value and measurable return without compromising the non-profit’s values is the key to having sustainable long-term partnerships.

All levels

Donor Motivation – A Key to Enhanced Fundraising Success
Tony Bretherton, Senior Consultant, AskRIGHT
Aisling O'Brien, Associate Director of Development, Singapore American School

Successful donor centric fundraising is impacted by many interactive factors including the motivation of the donor. So what motivates donors to give? How do we discover what the motivation is? Can we enhance the motivation and achieve a larger gift? Is motivation different when we consider annual appeals, major gifts and bequests? What demotivates donors and how can we recover the donor when motivation seems to fall away? Tony and Aisling will work with you to enhance our understanding of this key to fundraising success.

All levels

Social Media Policy Creation - Safeguarding, Data Protection and Other Factors to Consider
Nasci Lobo, Director of Communications and Marketing, Yokohama International School

With the growing role of safeguarding and data protection systems and policies in international education, the creation of a flexible yet encompassing social media policy requires due consideration in order to best convey the character and culture of a school while also protecting the privacy of the school's community. We shall discuss general points in creating a social media policy as well as specific points related to safeguarding and data protection. We shall allot more time to discussion to allow participants to exchange ideas and return to their institutions with practical points. Feel free to bring a copy of your institution's policy for reference.

All levels

Crossing the Digital Divide
Kate Woodford, Senior Manager, Marketing and Business Development, UWCSEA

In August 2018, UWCSEA launched the #myUWCSEA alumni ambassador brand campaign, running a ‘digital first’ campaign for the first time. As we crossed the digital divide, we had to learn to not only cultivate our audience, but to bring them on the journey with us. All the while balancing our efforts in the more traditional channels that seem, increasingly, to be an expensive afterthought. As much as we might sometimes rue the complications that it’s created, we’re on board the fast-moving digital train. While we're all aware it's more than cracking the algorithms, just what that 'more' is can be daunting at times. In this interactive session, we’ll share our learnings in a discussion about the implications and unexpected benefits that our digital shift continues to create.

All levels

Moving from Disclosure to Reconciliation and Prevention: Communications Role in Safeguarding
Matt Wilce, Director of Communications, The American School in Japan

When ASIJ became the first school to receive Level 2 Certification from Keeping Children Safe in 2019, it was the latest step in a journey from disclosures of historical abuse to embedding robust safeguarding practices. This session will look at the role communications plays in supporting safeguarding work at each stage of that process. We’ll look at everything from messaging disclosures of abuse to the pitfalls of revising bathroom signage and the need to create student-friendly versions of your safeguarding materials. Topics will include: communicating during a safeguarding crisis; post-crisis communications; documents, signs and policies that support safeguarding; and developing guidelines and practice for faculty and parents that support safeguarding.

All levels

Give Boring the Boot:  Why your next annual report should be a piece of master storytelling.
Zoe Timms, Director of Advancement and Communications, American International School of Guangzhou

The annual report may not yet be extinct, but it is certainly an endangered species!

Annual reports can be a great way to show your organisation's growth and achievements over the year…. Now if only you could get your community to read it! Despite the growing demand for a digital-first approach, annual reports remain primarily printed documents or online versions of a PDF. With the ubiquity of digital technology, it’s about time annual reports made the leap to become a true online interactive experience; one that celebrates your school’s story and sets it apart from others.

This interactive session will see participants workshop ideas to create a smart, story-driven, interactive publication that will see your school’s next annual report become a piece of master storytelling that people will actually want to read!

All levels

UWCSEA Dover Campus
1207 Dover Road, Singapore 139654

Time to be confirmed
Gather at Grand Hyatt Singapore hotel lobby for transport to UWCSEA Dover Campus

Buses leave hotel for UWCSEA Dover Campus

8:30 a.m.
Arrival and Registration

9 a.m.
Welcome by CASE and UWCSEA

9:15 a.m.
Opening Plenary

10:30 a.m.
Coffee and Conversations

11 a.m.
Concurrent Sessions 1

• Alumni and Community Engagement
• Fundraising
• Marketing and Communications

12 p.m.
School Tour and Lunch

1:30 p.m.
Concurrent Sessions 2

• Admissions
• Alumni and Community Engagement
• Fundraising

2:30 p.m.
Break

2:45 p.m.
Concurrent Sessions 3

• Admissions
• Fundraising
• Marketing and Communications

3:45 p.m.
Coffee and Conversations

4:15 p.m.
Plenary: The ABCs of Successful Advancement Programmes in the Modern Era: Agility, Breadth, and  Connectivity
Lee Fertig, Incoming Head of School, Nueva School

Schools are now required to facilitate learning in landscapes characterised by open knowledge systems, inclusive educational communities, and rapid social change. How can we best advance and support education within this new reality? In what ways can school advancement programmes ensure they are effectively adapting to this new context? We first need to understand current educational trends and the needs they generate. We can then determine how to exercise flexibility, embrace diversity, and strategically network to meet these needs. Conference participants will be invited to use what they have learned earlier in the day to actively engage in this closing session to ensure we have the agility, breadth, and connectivity required for successful advancement programmes in the modern era. 

5:30 p.m.
End of the day

Return transport to hotel
 

CASE reserves the right to change the programme without prior notice.

Grand Hyatt Singapore
10 Scotts Rd, Singapore 228211

9 a.m.
Roundtable Discussions

Take part in these informal sessions to discuss current topics in the profession and share experiences and best practices with other delegates.

10:30 a.m.
Coffee and Conversations

11 a.m.
Concurrent Sessions 4

• Admissions
• Alumni and Community Engagement
• Marketing and Communications

12 p.m.
Networking Lunch

1 p.m.
Concurrent Sessions 5

• Admissions
• Alumni and Community Engagement
• Fundraising

2 p.m.
Break

2:15 p.m.
Concurrent Sessions 6

• Alumni and Community Engagement
• Fundraising
• Marketing and Communications

3:15 p.m.
Coffee and Conversations

3:45 p.m.
Closing Plenary

4:45 p.m.
Closing Ceremony

5 p.m.
End of Schools Programme
Depart for APAC Reception

5:30 p.m.
APAC Reception
SKAI Suites, Level 69, Swissotel The Stamford
2 Stamford Road

7:30 p.m.
End of reception
Return to hotel

CASE reserves the right to change the programme without prior notice.