Santiago Fernández-Gubieda

Santiago Fernández-Gubieda

Chief Reputation Officer
Universidad de Navarra
Speaker

Bio

Santiago Fernández-Gubieda Lacalle specializes in the management of the reputation of organizations. He is director of the reputation unit and director of development of the Centre for University Governance and Reputation at the University of Navarra in Spain. He was previously director of communications at the Clínica Universidad de Navarra and worked at a consultancy service on corporate speech and in the media for more than ten years. His doctoral thesis explores the reputation and governance of higher education institutions. He has presented at many conferences and written articles on university management.

Related

Cultivating Reputation: Governing Better

Cultivating Reputation: Governing Better

The strategies and best practices that build trust and strengthen institutions

For colleges and universities, having a good reputation attracts students and faculty, generates alumni engagement, draws donations, and builds community goodwill. Today, it’s more important than ever that institutional leaders pay attention to reputation and cultivate trust. To do that, university leaders need to use these eight strategies: listen to its stakeholders, monitor the higher education environment, build transparency, provide guidance to colleagues, cultivate identity, avoid crises, build a distinct brand, and use rankings strategically.

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