Santiago Fernández-Gubieda

Santiago Fernández-Gubieda

Chief Reputation Officer
Universidad de Navarra
Speaker

Bio

Santiago Fernández-Gubieda works at the University of Navarra, Spain, where he is Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, which is dedicated to training, research, and consultancy in university governance and reputation projects. In addition to being a member of CASE, he is also a member of the World 100 Reputation Network Committee, a professional association that promotes training, research, and best practices in university reputation. He serves on the academic committee for and is an organiser of the University of Navarra’s reputation and strategic management courses for higher education leaders. He holds a doctorate degree in communication from the University of Navarra, with the thesis, “Conceptual Framework of Reputation: Implications for University Management.”

Related

Reputation as a Compass

Reputation as a Compass

Insights from University Leaders

“Reputation can be viewed as a compass to help university leaders navigate the waters of university governance,” writes Santiago Fernández-Gubieda in A Memorable Experience: A Strategic Approach to University Reputation, published by CASE. Here, he shares insights from his research into how leaders view the importance of governance decisions when it comes to cultivating reputation.

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Cultivating Reputation: Governing Better

Cultivating Reputation: Governing Better

The strategies and best practices that build trust and strengthen institutions

For colleges and universities, having a good reputation attracts students and faculty, generates alumni engagement, draws donations, and builds community goodwill. Today, it’s more important than ever that institutional leaders pay attention to reputation and cultivate trust. To do that, university leaders need to use these eight strategies: listen to its stakeholders, monitor the higher education environment, build transparency, provide guidance to colleagues, cultivate identity, avoid crises, build a distinct brand, and use rankings strategically.

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