Robb Lee brings nearly two decades of senior executive experience across the association, nonprofit, for profit, and higher education sectors. Most recently, he served as Senior Vice President of Integrated Strategy at Yes&, where he advised mission-driven organizations on aligning marketing and communications with broader business goals. Before that, he spent 18 years at the American Society of Association Executives (ASAE), where he held several senior positions, including Chief Strategy Officer and Chief Marketing Officer. 

At CASE, Robb will bring a business-oriented perspective to marketing and communications. He will also focus on mergers and acquisitions that will help CASE and its partners pursue new opportunities for strategic growth.

He will lead a newly integrated division encompassing marketing, communications, and business development. His charge is to sharpen CASE’s strategic positioning, grow and diversify revenue, and forge partnerships that propels CASE’s mission: to support our members in advancing education to transform lives and society.

Robb is a frequent moderator/speaker and emcee for numerous events in the association community and serves as a board member for Professionals for Association Revenue (PAR) as well as two other organizations.