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President's Perspective: A Time to Advocate

CASE is on top of policy proposals affecting education, advancement
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By Sue Cunningham
March 1, 2017

Currents Mar/Apr17 Sue Cunningham

Sue Cunningham CASE President and CEO

Heraclitus was right. The Greek philosopher is known for having said, "Change is the only constant in life."

The United States has a radically different administration than it did a few months ago. Britain and the European Union are preparing for a dramatically altered world post-Brexit. Those are but two of the seismic shifts that will have profound implications for the people advancing education.

Unfortunately, these shifts seem to come saddled with acrimony, with "winners" and "losers" still locked in debate, rather than finding a productive way to move forward. While we may sometimes find it easier to strike adversarial positions, we should instead model what our students are learning: to be thoughtful, open, and honest and to work through our differences—whatever they may be—on behalf of the common good and a better society.

CASE firmly believes that education can transform lives and society. At times of turbulence, this is even more important. Amid the current change, we need increased advocacy for policies that allow us to act effectively and with integrity to champion the success of educational institutions. CASE is responding to this challenge by enhancing our advocacy efforts in order to better support our members in this arena.

We are paying close attention to emerging policy changes across the globe. For example, in Washington, D.C., the new administration's desire to pursue comprehensive tax reform could endanger a number of our highest priorities. Caps and other limitations on the charitable deduction, the elimination of the estate tax, as well as new spending requirements and/or taxes on endowments are all possibilities in tax reform. Such proposals may hamper the ability of institutions to raise and manage private support at a time of significant budgetary and financial challenges.

In England, we are working with a cross-sector of educational fundraisers to negotiate the best outcomes for education resulting from a new independent fundraising regulator, whose purpose includes establishing a "fundraising preference service to enable individuals to manage their contact with charities." Depending on how it is set up, the service has the potential to seriously hinder the work of educational fundraisers.

In China, we are monitoring the impact of a new law that may limit the work of foreign nongovernmental organizations inside the country and seeking to understand how this may affect our members.

These and myriad other issues have our rapt attention this year. We will continue to be vigilant on our members' behalf and aim to partner with others who share our vision.

More than ever before, CASE stands ready to seize the opportunities that come with change. If you are similarly inspired, tell us why and join our efforts. I'd love to hear from you.

About the author(s)

Sue Cunningham

Sue Cunningham is President and CEO of the Council for Advancement and Support of Education (CASE), which supports over 3,000 schools, colleges and universities worldwide in developing their integrated advancement work (alumni relations, communications, fundraising and marketing operations). As CASE President and CEO, Ms. Cunningham provides strategic and operational leadership for one of the largest associations of education-related institutions in the world with members in over 80 countries. She started her leadership role at CASE in March 2015.

While at CASE, Ms. Cunningham has engaged CASE in two strategic planning processes. The first, which engaged thousands of CASE volunteers, resulted in Reimagining CASE: 2017-2021, and created an ambitious framework for serving CASE’s members and championing education worldwide, which included a comprehensive restructure of CASE’s volunteer leadership and governance structure. Building on the strengths of this plan, she led a recalibration exercise that resulted in Championing Advancement: CASE 2022-2027. This Plan articulates a clear strategic intent: that CASE will define the competencies and standards for the profession of advancement, and lead and champion their dissemination and application across the world’s educational institutions. 

Among the key initiatives that have developed under her leadership include the redesign and delivery of a new global governance structure. In addition, CASE acquired the Voluntary Support of Education survey and created CASE’s Insights, CASE’s global research and data efforts. CASE published the first global and digital edition of CASE’s Global Reporting Standards and Guidelines, which operate as the industry-leading Standards for the profession, and launched the first global Alumni Engagement survey in addition to annual fundraising surveys. CASE created an ambitious competencies model across all advancement disciplines and a related career journey framework; opened the CASE Opportunities and Inclusion Center which focuses on equity, diversity, inclusion and belonging; and has reinvigorated a global advocacy agenda to communicate the value of education.  Ms. Cunningham serves as a Trustee and Secretary for the University of San Diego, and is a member of the Executive Committee of the Board.  She is a member of the Signature Theatre (Arlington, Virginia) Board of Directors, Chairs their Governance Committee, and sits on the Executive Committee. She is a member of the Washington Higher Education Secretariat steering committee, the International Association of University Presidents Executive Committee, and the International Women’s Forum. She has recently been named to the new, US-based Council of Higher Education as a Strategic Asset. She is the author of  ‘Global Exchange: Dialogues to Advance Education’.

Prior to her appointment to CASE, Ms. Cunningham served as Vice-Principal for Advancement at the University of Melbourne where she led the Believe campaign resulting in surpassing its original $500 million goal; and the Director of Development for the University of Oxford where she led the development team through the  first phase of the largest fundraising campaign outside of the United States (at the time):  Oxford Thinking, with a goal of £1.25 billion. She served as Director of Development at Christ Church, Oxford and as Director of External Relations at St. Andrews University. 

Before working in education, Ms. Cunningham enjoyed a career in theatre, the arts and the cultural sector. She is an Honorary Fellow of the Melbourne Graduate School of Education and a fellow of the Royal Society of Arts. In 2012, Ms. Cunningham received the CASE Europe Distinguished Service Award, and has received the coveted CASE Crystal Apple Award for Excellence in Teaching. Ms. Cunningham was awarded a master’s degree from the University of Oxford, a bachelor’s degree in performing arts from Middlesex University, and is a graduate of the Columbia University Senior Executive Program.

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