Informed by cognitive psychology research, Independent Sector recently commissioned research to test what values-based messages resonate with various audiences. Members of the Charitable Giving Coalition has been employing value-based messages in our Capitol Hill advocacy for a universal charitable deduction. This research examined these messages and provides insight into what works with who when it comes to advocating charitable giving tax incentives.

Justine Davenport, advocacy communications specialist at CASE, joined colleagues from the Charitable Giving Coalition on an Independent Sector podcast to discuss the impact of values-based messaging in her own experience. Listen to the Lead with Your Heart and Values episode of Voices for Good for more on the research and how you can integrate these messages in your institution’s advocacy.