Through CASE Insights, advancement professionals have access to data, standards, and research that help them make data-informed decisions, demonstrate strategic impact, highlight success stories, and define ethical practices. 

Collecting data to measure giving to higher education dates to 1954 when the Council for Financial Aid to Education piloted the Voluntary Support of Education survey. At the time, the survey—which collects data on fundraising at U.S. public and private colleges and universities—was called “the most extensive [survey] ever undertaken of higher education.”  

CASE, which added the VSE in 2018 to its portfolio of worldwide advancement surveys, has been at the forefront of advancement data and research throughout its history. Back in 1954, the VSE survey was conducted on paper and mailed or faxed back in. Today, advancement professionals can access an interactive CASE Insights data portal with the click of a button. How far we’ve come!

Here’s a look at other historic milestones in CASE’s data and research.