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    In this new interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners.
     

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Data-Driven

November - December 2024

Graphic Credits: Getty Images
Advertisement

DIGITAL-ONLY ISSUE - Using data, visualizations, and infographics, to reach donors and alumni. Plus communications strategies for corporate relations professionals, the story behind one university's new alumni center, a look inside CASE's new Latin America benchmarking project, and more.

Data-Driven Square

November 1, 2024

Data Storytelling in Action

Using data, visualizations, infographics, and more to reach donors, alumni, and other stakeholders

Cameron Pegg

Combining data and storytelling in meaningful ways can be a challenge in advancement. Let the following key concepts of data-driven storytelling be your guide—and see how other teams have applied them to reach their donors, alumni, and other key stakeholders.  

In this issue:

Two Decades of U.K. Higher Education Philanthropy teaser
November 1, 2024

Two Decades of U.K. Higher Education Philanthropy

How a landmark report helped influence a culture of giving and supported the growth of advancement as an established profession

Twenty years ago, Sir Eric Thomas served as chair of the U.K. government’s Task Force on Voluntary Giving to Higher Education, and his resulting report, Increasing Voluntary Giving to Higher Education, became commonly referred to as the Thomas Report. Here, Adrian Beney of More Partnership explores the impact of the report and the state of philanthropy in the U.K. today.

  • Fundraising
Feature
Building Benchmarks for Latin America teaser
November 1, 2024

Building Benchmarks for Latin America

In collaboration with Santander Universidades, CASE launches a new Insights project

CASE Insights has launched a major initiative in Latin America to foster greater professionalization and standardization of advancement practices in higher education. Learn about the project and hear from Mónica Manzanilla, Vice President for Institutional Advancement at CETYS University in Mexico, a trailblazer in fundraising in the region and a participant in the benchmarking project.

  • Engagement
  • Fundraising
Feature
Welcoming Front Porch teaser
November 1, 2024

“A Welcoming Front Porch”

With perseverance and collaboration, an iconic house on Winthrop University’s campus is transformed into a bustling new alumni center, complete with historic exhibits and artifacts

Winthrop University recently opened the Morgan-Holcombe Alumni Center at the Stewart House. Here’s how—with perseverance, collaboration, and an alumna’s donation—an iconic house became this bustling new alumni center, complete with historic exhibits and artifacts.

Feature
Communications That Build Partnerships teaser
November 1, 2024

Communications That Build Partnerships

A playbook for corporate relations professionals

Relationships with corporate partners follow the same cycle as donors: qualification, cultivation, solicitation, and stewardship. At each stage, communication is key. Use these strategies to develop effective written materials for corporate partners. 

  • Fundraising
  • Fundraising Methods
Feature

Advance Work

NISTree_Teaser
November 1, 2024

Saving an Iconic and Historic Tree

The NIST International School launched a successful campaign to relocate a campus cultural landmark

A towering tree at the entrance to the NIST International School in Bangkok, Thailand, has welcomed students to the school since it opened in 1992. When the school had to relocate the tree in 2022, it initiated a campaign built around sustainability and community.

  • Engagement
  • Fundraising
Advance Work
Kincaid Teaser
November 1, 2024

Entering the Workforce (and the Alumni Network)

How The Kinkaid School structures its alumni summer internship program to be manageable and meaningful

The Kinkaid School in Houston, Texas, U.S., launched an internship program that gives students a one-week job shadow experience in the summer. It pairs rising seniors with hosts who are alumni, current parents, or parents of alumni in industries throughout Houston.

Advance Work
Carroll Community College campus
November 1, 2024

Building a Personal Brand to Further an Institution’s

Carroll Community College empowers its employees to impact their institution through social media

Carroll Community College created a different kind of employee social media advocacy program. Instead of a marketing team creating messages and then distributing them to employees to post, Carroll’s program, called an “employee impact initiative,” focuses on empowering its faculty and staff on social media.

  • Communications & Marketing
  • Social Media
Advance Work

InCASE

map of southeast asia
November 1, 2024

Expanding the Map

Deepening CASE’s ties in Asia-Pacific

By 2007, CASE membership had grown to include advancement professionals in 54 countries—and there was growing momentum to shape programming in Asia-Pacific and beyond. In this excerpt from CASE at 50: A Narrative History of the Council for Advancement and Support of Education, explore the development of CASE’s work in Asia throughout the 2000s and 2010s.

  • CASE 50th
Currents

Departments

Sue Cunningham
November 1, 2024

President's Perspective: That’s a Wrap!

Reflections on our 50th anniversary year

Throughout this year, we at CASE have been marking our 50th anniversary with a book launch, celebrations, and special programming. With myriad priorities before us, why did we take this time to remember and reflect on the last 50 years? Taking that step back, for our staff and our members, allowed us to take stock of how much we have accomplished together in these 50 years.

Department
Wingate
November 1, 2024

Voices: Get To the Point!

CASE members share the keys to must-read newsletters for faculty and staff

In CASE's College and University Editors online community, the topic of internal newsletters recently came up. Here, some members of the community share the successes they've had with faculty and staff newsletters—including how to present content most effectively.

  • Communications & Marketing
Department
Crickett Kasper
November 1, 2024

Meet Our Expert: Crickett Kasper

Stronger Relationships, Stronger Stories, Stronger Schools

It’s vital to connect with other advancement professionals, writes Director of Schools Crickett Kasper: "Understanding the trends, challenges, best approaches, and new ideas in our work makes us better at our jobs. Collaborating with and supporting others in the field is also rewarding and fun. CASE makes that possible."

Department
UM Graduation
November 1, 2024

Talking Shop: The Logistics of Inclusivity

How to make scaling and implementing accessibility practices at events second nature

Hosting more inclusive campus events means building in accessibility. Learn about the principles of accessibility in event planning and how one events team works to make activities as welcoming as possible to its community.

  • Special Events
Department

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