Voices May/June 2021
Q: How is your faculty/staff giving campaign changing to adapt to present economic circumstances?
A: This year our new president and a campus dean made a plea during All Staff Day to the employees to support the Mohave Community College Foundation so that we can say 92% of the employees support the foundation. That was a huge increase from only 22% prior. To make it happen, our information technology department set up an online form for payroll deduction, so it was super easy for employees to sign up. We also lowered the minimum from US$50 annually to $1 per pay period for those at minimum wage and working part time.
—Lyn Demaret, director of college advancement, Mohave Community College, Kingman, Arizona, U.S.
A: We are keeping the traditional timeline for our campaign but are going “back to basics” on messaging. We plan to explain precisely why faculty/staff giving matters and make the case for why we should be among our employees’ philanthropic priorities. We are also dropping our previous bells and whistles: no departmental contests, no raffle drawing, no prizes, no cookies delivered to donors at their desks—just clear, direct messaging coming from both the top (president and deans) and grassroots (university-wide campus campaign committee and departmental volunteers).
—Jennifer Denton, associate vice president, advancement, Emporia State University, Kansas, U.S.
Looking for the next great read for yourself or your alumni book club? Pick up one of these suggestions from CASE members:
“Engagement Fundraising by Greg Warner. It’s very helpful for fundraisers and includes a lot of great ideas that can be applied to alumni programs and stewardship events. The name of everybody’s game should be engagement.”
—Kara Johnston, director of alumni and parent relations, Colorado Christian University, Lakewood, U.S.
“The Art of Gathering by Priya Parker. The pandemic has given alumni engagement professionals an opportunity to consider if and how we are strategically using events to create connections between alumni and their alma mater. This book reminds us to think about the deeper purpose of our gatherings and how they should be intentionally designed to create meaningful experiences.”
—Kelly S. Holdcraft, senior director of alumni engagement, The College of William & Mary, Williamsburg, Virginia, U.S.
“Our alumni book club has been focused on fun reads, and they have enjoyed The Vanishing Half by Brit Bennett, The Secret Keeper by Kate Morton, and Eleanor Oliphant is Completely Fine by Gale Honeyman.”
—Rachael Heuermann, director of alumni relations, Lindenwood University, St. Charles, Missouri, U.S.
“With our alumni book club, we read the same book as our [K-12] students: Stamped: Racism, Antiracism, and You: A Remix, by Jason Reynolds and Ibram X. Kendi. We thought the book would be relevant to current issues, but it was also a great idea to tie the book we were reading back to the institution.”
—David Minder, director of alumni, Packer Collegiate Institute, Brooklyn, New York, U.S.
“Growing Up Aboriginal in Australia is a series of essays edited by Anita Heiss. As a child of migrants myself, I found the anthology series eye-opening. It helped me understand more what being a settler in Australia is and how important it is for me to acknowledge and recognise this.”
—Julie Ja, advancement graduate trainee, Monash University, Melbourne, Australia
Article appears in:
Community, Celebration, and Change: How traditions bridge past, present, and future. Plus, understanding how equity is central to institutions’ pursuit of social and racial justice, engaging alumni of color, and investing in alumni during trying times.