The Power of Place

Photo of Sydney with PLACE superimposed over image

SYDNEY, which hosted the successful 2000 Summer Olympic Games, provides a multicultural, hospitable backdrop that draws about 25,000 international students to the University of Sydney each year.

Credit: Paparwin Tanupatarachai/Moment/Getty Images

A physical location provides context for an educational institution. And institutions that use this context to not only differentiate themselves in a crowded marketplace but also to exemplify their mission and values are doing themselves a huge marketing favor.

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