When covering climate change and environmental issues, university and college communications teams balance the scientific and the personal to tell compelling stories. They tackle climate change reporting through narratives that support wider institutional movements, featuring sustainability, climate justice, and more. Here’s how four teams focused storytelling on alumni, staff, and students who are dedicated to advocacy and have personal connections to the land and people they fight for.

WILLIAMS COLLEGE
Young activists fighting for intersectional climate justice

The magazine team at Williams College, Massachusetts, U.S., frequently centers climate change in its work. Over time, Williams Magazine and the new storytelling website Williams Today have covered topics like environmentally efficient campus buildings, reducing the school’s carbon footprint, alumni climate researchers, and faculty roundtables that look at the intersections of race, class, gender, and the environment.

“We have covered this issue from so many different angles. It’s really a perennial story subject that we go to as often as we can, and as often as there is a good story to tell or a newsworthy story,” says Editor-in-Chief Amy Lovett.