Viewbooks, or prospectuses, offer a window into the world of an institution. To a prospective student, each detail—the photos, the typeface, the colors, the stories, the digital links—can reveal what makes a place special. 

Creating new recruitment materials gives marketing teams an opportunity to refresh messaging and rethink strategy. The 11 teams that won 2024 Circle of Excellence Awards in the student recruitment publications category crafted new materials to engage students in novel ways. Some invested in longer, multivolume booklets; some zeroed in on smaller, more compact pieces. Some called in student artists and storytellers; others made maps or puzzles, or enhanced how print and digital content intertwine. 

Here, take a tour through some of the 2024 award-winning viewbooks and prospectuses—with reflections from the winning teams and reviews from judges.