Imagine it is June 2027. You have successfully served as a change agent at your institution for the past five years, collaborating with your colleagues and driving strategic goals affirming your institution’s pivotal place in the community well into the 2030s. You have led your team effectively and directed the remarkable success in your portfolio. Moreover, you have served as a trusted partner across your institution’s executive leadership team.  

Your institution has built greater financial stability; the student pipeline is well-articulated and strategically approached; a diverse array of constituents is engaged and stewarded in a consistent manner that helps each person feel personally connected to the mission, values, and progress of the institution; fundraising goals are regularly met, revisited, honed, and achieved again; the community—including government officials—is engaging more with the powerful role the institution plays in advancing education and transforming lives and society. 

CASE has been your professional home and more: It has enabled you to thoughtfully strengthen advancement across your institution to help achieve your mission. CASE has been the go-to resource as you help your institutional colleagues understand the purpose, role, and vitality of the work that you and your team do every day to secure the institution’s brand position, robust enrollment, thoughtful philanthropic support, and quantifiable goodwill amongst your key stakeholders. 

This is what CASE has in store for you and the 90,000 people who engage in advancing education to transform lives and society around the world. As we begin 2022, CASE is embarking upon the next phase of our association’s journey with a new strategic plan, Championing Advancement: CASE 2022–2027. Building on the ambitious achievements of Reimagining CASE 2017–2021, a strategy informed by the voices of more than 2,500 members and volunteers, CASE volunteer and staff leadership engaged in a yearlong process to recalibrate our work in service of you, the advancement professional community. 

Grounded in a review of the value that we have provided for decades and an analysis of what advancement professionals need now and in the future, Championing Advancement: CASE 2022–2027 centers on the steps necessary to achieve our strategic intent: defining the competencies and standards for the profession of advancement, and leading and championing their dissemination and application across the world’s educational institutions.