Meet Our Experts: Angélica Careaga
Meet Our Experts is a column in which we introduce you to CASE’s team of thought leaders in advancement professions. Visit our Experts Guide at case.org/case-experts for a full listing of CASE’s in-house expertise.
CASE has been offering programs in select cities in Latin America since 2014. Given staff and budget constraints, we have not been able to reach the real potential in the region, and no formal continuity or frequency has been established. Some Latin American members have had the opportunity to attend conferences in the United States, but those numbers are low due to travel costs, distances, and visa requirements.
Germán Campos, who leads the Philanthropic Committee for the National Resource Network of the National Association of Higher Education, Universities, and Institutions in Mexico is a senior volunteer with CASE. Recently he proposed an alternative to live sessions and the expense and complications of travel: an online Diplomado in Spanish that would offer structured training at a basic level for people who are already working in, or who want to work in, advancement, specifically fundraising. The program would be in response to a need for training professionals in higher education institutions across Latin America. Lack of training and knowledge in these areas represent a barrier to advancement in the region.
The CASE Online Diplomado in Educational Fundraising in Spanish is the first CASE formal training program in a language other than English.
The program includes 100 hours of learning divided into four modules. Program creation was chaired by Campos, Director of Advancement at Universidad Anáhuac in Mexico City, with the collaboration of 14 leading experts in fundraising in Latin America, the United States, and Canada. Pedagogical support for online delivery of classes and training was provided by the Educational Technology Center of Universidad Anáhuac, using the EdX platform.
This initiative was feasible thanks to Santander Universidades Mexico, which funded the effort. The pandemic catalyzed the team to move even faster than expected.
The marketing for this event was also a joint effort, with our partner Santander sending invitations directly to university presidents in Mexico and the CASE team promoting it across the region with direct mailing and social media. The demand for scholarships exceeded expectations, as did our paid registrations.
Diplomado was launched in October 2020, and the first cohort completed the program in May 2021. Participants came from 53 institutions across Mexico, Colombia, Guatemala, Ecuador, and Argentina.
The feedback was positive. All of the respondents said they will recommend this program to other colleagues, indicating that this program provided them both theoretical and practical elements that are crucial to their fundraising activities. Some examples of immediate impact reported were job promotions, creation of a new advancement office, restructuring of a fundraising office, and the opportunity for new campaigns designed as a result of this training.
To ensure this program continues to be a success, we need to continue assessing impact, making changes if needed, and most of all, sharing the amazing results institutions have had from their participation.
Our great team of volunteers is convinced that this program will endure. We have just started the second cohort with a group of 68 participants and are producing a Diplomado on Alumni Relations. I am excited about the direction this could represent for Latin America.
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