President's Perspective: Finding a Common Purpose in Our Discourse
SUE CUNNINGHAM
President and CEO of CASE
@CunninghamCASE
One of the most gratifying aspects of my role at CASE is the opportunity to meet professionals around the world and listen to their stories. There is much to learn from the global exchange of ideas. These conversations are instrumental in building the interpersonal relationships that drive marketing, communications, and advancement work.
At the 2026 CASE-NAIS Independent Schools Conference, I had the pleasure of celebrating an individual who exemplifies this unique perspective with the Seymour Preston Award. Susan Mullins learned of the United World College movement after a 28-year career in the entertainment industry. She has devoted herself as a volunteer to strengthening United World College Costa Rica and its future ever since.
The most remarkable aspect of her story is how quickly she became deeply involved in the life of this remarkable institution, a place very different from her long career in Hollywood. It is the underlying theme of education. This dedication is palpable when the CASE community gathers at conferences. You undoubtedly feel the sense of commitment in the corridors of your institutions. Those of us who live and breathe the benefits of education run the risk of taking them for granted.
When voices seek to undermine trust in education, our communication must refocus the impact that institutions have on society. I challenge the CASE global membership to weave each of your unique stories into one cohesive narrative about the transformational power of learning, service, and research that education provides.
In the United States, with the College Proud Sponsor campaign, CASE and our partner BVK aim to remind the public that higher education is a public good that uplifts every facet of our society, from creating a skilled workforce and fostering economic prosperity to improving our health, promoting democracy, and protecting our national security.
The American Council of Education launched an interactive map of economic activity of colleges and universities. The Economic Impact of Higher Education in America tool will help advocates make the case that higher education builds America.
Public campaigns in support of education are taking form elsewhere, too. In Australia the “Universities Matter” initiative demonstrates how universities there improve the lives of all Australians. Meanwhile, through initiatives like Future Universities, Universities UK is using its collective voice to spotlight institutions’ vital role in propelling the nation forward.
Will you add your voice to the chorus? U.S. members can join the CASE Advocacy Network to stay informed about opportunities to deliver your message in Washington, D.C. Let us know about opportunities for CASE to advocate for education in your country or state. Connect us with other efforts to speak with one voice and move the needle. Reach me at [email protected].
Shared purpose may seem counterintuitive in the context of strained resources, budget deficits, and looming fiscal deadlines. As advancement professionals, your individual duty is to your institution and its people. As professionals around the world, we must work together to advance the public understanding of the vitality of education and the immense value that our institutions collectively bring.
Earlier this year, a group of 19 monks (and one intrepid rescue dog) trekked across the United States from Texas to Washington, D.C. When explaining the 2,300-mile Walk for Peace to a journalist, the monks’ spiritual leader described their journey as “a simple yet meaningful reminder that unity and kindness begin within each of us, and can radiate outward to families, communities, and society as a whole."
I hope the imagery of radiating unity inspires you as much as it does me and serves as a reminder that you can be a loyal advocate for your institution while illuminating the rest of the sector. We are all in this together.
About the author(s)
Sue Cunningham is President and CEO of the Council for Advancement and Support of Education (CASE), which supports over 3,000 schools, colleges and universities worldwide in developing their integrated advancement work (alumni relations, communications, fundraising and marketing operations). As CASE President and CEO, Ms. Cunningham provides strategic and operational leadership for one of the largest associations of education-related institutions in the world with members in over 80 countries. She started her leadership role at CASE in March 2015.
While at CASE, Ms. Cunningham has engaged CASE in two strategic planning processes. The first, which engaged thousands of CASE volunteers, resulted in Reimagining CASE: 2017-2021, and created an ambitious framework for serving CASE’s members and championing education worldwide, which included a comprehensive restructure of CASE’s volunteer leadership and governance structure. Building on the strengths of this plan, she led a recalibration exercise that resulted in Championing Advancement: CASE 2022-2027. This Plan articulates a clear strategic intent: that CASE will define the competencies and standards for the profession of advancement, and lead and champion their dissemination and application across the world’s educational institutions.
Among the key initiatives that have developed under her leadership include the redesign and delivery of a new global governance structure. In addition, CASE acquired the Voluntary Support of Education survey and created CASE’s Insights, CASE’s global research and data efforts. CASE published the first global and digital edition of CASE’s Global Reporting Standards and Guidelines, which operate as the industry-leading Standards for the profession, and launched the first global Alumni Engagement survey in addition to annual fundraising surveys. CASE created an ambitious competencies model across all advancement disciplines and a related career journey framework; opened the CASE Opportunities and Inclusion Center which focuses on equity, diversity, inclusion and belonging; and has reinvigorated a global advocacy agenda to communicate the value of education. Ms. Cunningham serves as a Trustee and Secretary for the University of San Diego, and is a member of the Executive Committee of the Board. She is a member of the Signature Theatre (Arlington, Virginia) Board of Directors, Chairs their Governance Committee, and sits on the Executive Committee. She is a member of the Washington Higher Education Secretariat steering committee, the International Association of University Presidents Executive Committee, and the International Women’s Forum. She has recently been named to the new, US-based Council of Higher Education as a Strategic Asset. She is the author of ‘Global Exchange: Dialogues to Advance Education’.
Prior to her appointment to CASE, Ms. Cunningham served as Vice-Principal for Advancement at the University of Melbourne where she led the Believe campaign resulting in surpassing its original $500 million goal; and the Director of Development for the University of Oxford where she led the development team through the first phase of the largest fundraising campaign outside of the United States (at the time): Oxford Thinking, with a goal of £1.25 billion. She served as Director of Development at Christ Church, Oxford and as Director of External Relations at St. Andrews University.
Before working in education, Ms. Cunningham enjoyed a career in theatre, the arts and the cultural sector. She is an Honorary Fellow of the Melbourne Graduate School of Education and a fellow of the Royal Society of Arts. In 2012, Ms. Cunningham received the CASE Europe Distinguished Service Award, and has received the coveted CASE Crystal Apple Award for Excellence in Teaching. Ms. Cunningham was awarded a master’s degree from the University of Oxford, a bachelor’s degree in performing arts from Middlesex University, and is a graduate of the Columbia University Senior Executive Program.
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April - May 2026
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