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    Benchmarking Digital Advancement 2018 Cover Graphic

    Benchmarking Digital Advancement

    How advancement tools, practices, and attitudes are evolving toward integrated, digitally enabled advancement
    Author(s): Michael Stoner
    Published Date: April 10, 2019
    Benchmarking Digital Advancement 2018
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    In 2018, mStoner and CASE conducted a survey of how schools, colleges and universities use various digital tools and techniques in alumni relations, communications, fundraising, and marketing. The study focused on how higher ed is adopting various digital tools and integrating them into advancement more broadly.

    The resulting white paper covers how advancement tools, practices, and attitudes are evolving toward integrated, digitally enabled advancement.

    Key findings from the white paper include:

    • 60 percent of institution’s CMOs and CAOs report to the CEO. At 21 percent of institutions, the person acting as CMO reports to the CAO, and at 17 percent of institutions, there’s another reporting structure in place. At 2 percent of institutions, the CAO reports to the CMO.
    • 57 percent of institutions report that they have one of more staff members who manage social media.
    • At 65 percent of institutions, “create, sustain, improve brand image” is one of the most important goals for social media.
    • 65 percent of respondents say they are “somewhat successful” at using social media to achieve their goals.

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    White Paper Africa Asia-Pacific Europe Latin America Middle East US/Canada Higher Education Communications & Marketing Resource Series: AMAtlas

    Other resources in Resource Series: AMAtlas

    AEM White Paper Cover

    CASE Global Alumni Engagement Metrics Survey

    This presentation includes results from 310 institutions that participated in the inaugural CASE Global Alumni Engagement Metrics (AEM) Survey.

    • Alumni Relations
    • Engagement
    Survey Result
    Graphic image of a tree made of many symbols

    Made-to-Order CASE GPS Report

    Members can purchase a Made-to-Order GPS Report, an in-depth version of this analysis that includes up to 20 peers selected by AMAtlas, the member, or a combination of both. This includes a 60-minute, web-based session with the institution.

    • Advancement Services
    • Data Mining
    • Fundraising
    Survey Result
    Cover of VSE Research Brief Key Findings 2018-19

    Voluntary Support of Education Key Findings, 2018-19

    Based on responses to the annual Voluntary Support of Education survey, CASE estimates that colleges and universities in the U.S. raised $49.60 billion during the 2019 academic fiscal year, 6.1% more than in 2018 and the highest amount ever raised.

    • Fundraising
    Survey Result

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