Skip to main content

CASE

CASE

Main Menu

  • Conferences & Training
  • Resources
  • Insights
  • Trending
  • Awards
  • Connect
  • Talent
  • About
  • Districts
    • ES
    • Membership
    • Log in
    • Alerts
    • Search
    • Shopping Cart

    Breadcrumb

    1. Home
    2. Resources & Articles
    Benchmarking Digital Advancement 2018 Cover Graphic

    Benchmarking Digital Advancement

    How advancement tools, practices, and attitudes are evolving toward integrated, digitally enabled advancement
    Author(s): Michael Stoner
    Published Date: April 10, 2019
    Benchmarking Digital Advancement 2018
    Advertisement

    In 2018, mStoner and CASE conducted a survey of how schools, colleges and universities use various digital tools and techniques in alumni relations, communications, fundraising, and marketing. The study focused on how higher ed is adopting various digital tools and integrating them into advancement more broadly.

    The resulting white paper covers how advancement tools, practices, and attitudes are evolving toward integrated, digitally enabled advancement.

    Key findings from the white paper include:

    • 60 percent of institution’s CMOs and CAOs report to the CEO. At 21 percent of institutions, the person acting as CMO reports to the CAO, and at 17 percent of institutions, there’s another reporting structure in place. At 2 percent of institutions, the CAO reports to the CMO.
    • 57 percent of institutions report that they have one of more staff members who manage social media.
    • At 65 percent of institutions, “create, sustain, improve brand image” is one of the most important goals for social media.
    • 65 percent of respondents say they are “somewhat successful” at using social media to achieve their goals.

    Tags

    White Paper Africa Asia-Pacific Europe Latin America Middle East US/Canada Higher Education Communications & Marketing Resource Series: CASE Insights

    Other resources in Resource Series: CASE Insights

    CASE Alumni Engagement Metrics Key Findings, 2022 cover

    CASE Alumni Engagement Metrics Key Findings, 2022

    In 2022, 350 institutions from 17 countries, grouped into five regions, participated in the CASE Global Alumni Engagement Metrics (AEM) survey. Respondents submitted data for their most recently completed fiscal year. This report presents findings by region, type of institution, and whether the institution is public or private.

    • Research and Data
    • Engagement
    Digital Publication
    VSE 2022

    CASE Insights on Voluntary Support of Education, 2022 Report

    Summary findings from the 2021-2022 Voluntary Support of Education (VSE) survey are now available. Buy your copy, today.

    • Fundraising
    Digital Publication
    Cover for the CASE Alumni Engagement Key Metrics, 2021

    CASE Alumni Engagement Metrics Key Findings, 2021

    In 2021, 365 institutions from 19 countries, grouped into five regions, participated in the CASE Global Alumni Engagement Metrics (AEM) survey. Respondents submitted data for their most recently completed fiscal year. This report presents findings by region, type of institution, and whether the institution is public or private.

    • Research and Data
    • Engagement
    Digital Publication

    CASE

    CASE
    • CASE Communities
    • Member Login
    • Careers at CASE
    • Terms & Conditions
    • Privacy Statement
    • Staff Intranet
    Connect with CASE
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

    CASE Member Support
    +1-202-328-CASE [2273]
    support.case.org

    CASE

    CASE
    Close

    Search

    Popular Searches
    Book Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS