CASE President and CEO Sue Cunningham announced the launch of AMAtlas, a global resource for educational advancement-related metrics, benchmarks and analytics, during remarks Sunday at the 2018 Summit for Leaders in Advancement in New York.

Cunningham also announced that, as a stepping stone in developing this new resource, CASE has acquired the Voluntary Support of Education survey, its associated historical data and an interactive online database from the Council for Aid to Education. The VSE survey is viewed as the authoritative source of information on private giving to higher education and independent K-12 schools in the United States.

Cunningham said that AMAtlas will serve, over time, as a comprehensive, data-rich resource for K-12 private schools, universities and colleges that are eager to use data to inform the work they do in alumni relations, communications, fundraising and allied areas of advancement.

"Institutional advancement is a vital component of this work. CASE's AMAtlas will serve as a locus for advancement leaders to support data-driven decision-making and benchmarking for their institutions," says Cunningham. "With the launch of AMAtlas, CASE is creating a resource that will support our 3,700 members in 82 countries, providing access to data that is invaluable worldwide for strategic decision-making."

CASE currently conducts more than 20 surveys globally, including the Ross-CASE Survey, the CASE Compensation Survey and the CASE Member Magazine Readership Survey. With the launch of AMAtlas, CASE members will have access to data collected via these and other CASE surveys as well as data from the VSE Survey. In addition to collecting and analyzing the information, CASE will use it to further best practices and share trends and insights throughout its programs, publications and services.

Roger Benjamin, president of the Council for Aid to Education, says CAE decided to spin off the VSE survey and its online database so it could focus its resources on its core education assessment and learning initiatives.

"We are pleased to have found just the right home for our VSE survey with CASE," says Benjamin.

CASE will launch data collection for the 2018 VSE survey in late July, while other AMAtlas projects are ongoing.

This article is from the July 2018 BriefCASE issue.