CASE Insights on Artificial Intelligence in Advancement in partnership with GiveCampus is the second survey in a series that gathers insights on topical and timely issues from individuals working in advancement with the aim of supplementing data collected in our annual benchmarking surveys.

The survey was conducted in November and December of 2023. Invitations to participate were sent to individuals from all global CASE member institutions and were broadly shared with advancement professionals on social media by both GiveCampus and CASE. The survey asked respondents to describe their own personal approach to AI, as well as their team’s approach, the ethical considerations and security concerns guiding their use of AI, and the impact of AI on their advancement team and its work. The findings from the survey include key takeaways designed to help today’s advancement professionals evaluate and optimize their use of AI.

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Artificial Intelligence in Advancement: What Does the Future Hold?

March 19, 2024  1:00 PM – 2:00 PM EDT

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How are advancement offices around the globe using artificial intelligence (AI)? And how will AI transform fundraising, alumni relations, and communications and marketing in the years ahead? This webinar will highlight the key findings of a recent CASE-GiveCampus survey on the use of AI in Advancement. Speakers will discuss how institutions are approaching AI, how they are using this transformational technology, and the factors influencing whether advancement offices are adopting AI. The discussion will also look at the horizon and consider how AI will impact the work of advancement offices worldwide. 

After this webinar, attendees will be able to:

• Describe how advancement offices around the globe are approaching the use of AI and key factors that influence whether an advancement office adopts AI.
• Explain how fundraising, alumni relations, communications and marketing, and advancement services offices are currently using AI.
• Discuss the ways in which AI could change how advancement offices and professionals approach their work in the future. 

Speakers:

• Jenny Cooke-Smith, Senior Director, CASE Insights Solutions
• Deborah Trumble, Senior Director, Research
• Jennn Schilling, Head of Product, GiveCampus
• Josh Hirsch, Senior Strategist for Soukup Strategic Solutions and Digital Marketing Manager and faculty at The Fund Raising School at Indiana University, Lilly Family School of Philanthropy