CASE Insights on Advancement Metrics that Matter (United States) in partnership with GiveCampus is the first survey in a new series that gathers insights on topical and timely issues from individuals working in advancement with the aim of supplementing data collected in our annual benchmarking surveys.

The initial survey asked professionals working in advancement to rank key metrics in the areas of philanthropy, engagement, and marketing and communications. They were also asked about common data challenges. The findings from the survey include key takeaways designed to help today’s advancement professionals evaluate and optimize their approaches to measuring the impact of their work.

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CASE + GiveCampus: Measuring the Metrics That Matter Most

September 21, 2023  2:00 PM - 3:00 PM EDT

Are you tracking the right things? How do you measure impact in engagement, philanthropy, and marketing? CASE, in partnership with GiveCampus, recently conducted a pulse survey asking advancement professionals about which metrics matter most at their school, college or university. Find out how your colleagues in advancement weigh the impact of their work and which stage of the fundraising process they struggle with the most.

Speakers:

• Jennifer Agustin, Vice President of Marketing, GiveCampus
• Cara Giacomini, Vice President, Data, Research, and Technology, CASE
• Deborah Trumble, Senior Director, Research, CASE

Register for this online session