Lisa Leidy is an agency principal at Square Spot Design—a creative agency focused on working solely with clients in the non-profit sector—where she has been developing creative strategies for non-profits since 2003. Her expertise is in helping mission-driven organizations find their authentic voice as a foundation for impactful communications. Prior to Square Spot, she was a graphic designer at Danilo Black in San Francisco and was instrumental in the redesign of several large publications, including the San Francisco Chronicle. Most recently, Lisa was a presenter at the 2023 CASE-NAIS Conference in NYC, and the 2023 EMA Annual Conference in Las Vegas, NV. She serves as the Vice President of the Board of Directors of the Small Boarding School Association. Lisa’s open and informative nature provides clients with the guidance they need to make informed decisions regarding brand strategy and design.