​Laura-Jane (LJ) is the Director of Marketing at Manchester Metropolitan University. With over 20 years of marketing leadership experience across HE, B2B and consumer markets, LJ has driven significant change in brand, campaigns, digital, and user-focused content design, putting audience and user need at the heart of marketing strategies using data and insight to inform decisions. Evaluation and measurement are at the heart of LJ's "test and learn" ethos, helping to achieve business goals and inspire teams to be innovative, creative and achieve their best.