Martinovich has 25 years of experience in higher education fundraising. She supervised the Direct Response program for the University of Rochester and its Medical Center, managing of a team of 12 and overseeing all annual giving marketing channels for more than 21 academic and academic medical units, URMC hospitals, clinical areas, and affiliate programs. Her team worked directly with university leadership to ensure the successful realization of a $25 million annual fund goal.

Prior to coming to the University of Rochester, Martinovich was managing director of the Fund for Babson, at Babson College in Wellesley, MA, from 2013-18; was director of The Northeastern Fund, at Northeastern University in Boston, from 2009-13; and director of Annual Giving, at Skidmore College in Saratoga Springs, NY, from 2004-09. She also previously directed reunion giving at Hamilton College in Clinton, NY (2001-04), annual giving at Philadelphia University (1998-2001), special gifts and volunteer programs at University at Albany (1996-98).

Martinovich earned a B.A. degree in public communication in 1993 from the College of St. Rose. Her husband, Chad, is the head football coach at the University of Rochester. The couple has two children: daughter Hailey, a freshman at Castleton University in Vermont, and son Tyler, a freshman at Brighton High School, Rochester.