Emma Tronson is Deputy Director of Marketing and Student Recruitment at Aston University, where she leads the department’s AI taskforce and strategy implementation. She also holds the role of Aston’s Alan Turing Institute Liaison and is passionate about innovative technologies in higher education marketing and recruitment.
With a background in the hospitality sector, Emma brings a unique perspective to HE, combining customer-centric thinking with innovative technology adoption. Her work in developing and implementing AI strategy has been recognised with award shortlisting, and her trailblazing entrance into the HE sector earned her the HEIST Rising Star Award in 2025.

Beyond spreadsheets and strategy documents, Emma’s life is filled with giggles and glitter thanks to her two young daughters, who keep her grounded in what really matters while she navigates the rapidly evolving world of AI in higher education.