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    In this new interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners.
     

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Landing page image for May/June 2020 online issue of Currents

Currents May/June 2020


Special
Digital
Issue!

Inside this Issue:

MAY 1, 2020

Safeguarding Your School

Why small private colleges are particularly susceptible to turbulent times and how advancement professionals can bring steadiness
Nearly 125 colleges in the U.S. exhibit four or more of the risk factors, putting them in danger of closing. And there are several challenges on the horizon that put more private colleges at greater risk than ever before. Advancement professionals at these institutions are in the best position to drive the actions that could save these institutions. 

Advancement Services • Alumni Relations • Student mentoring

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Features

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May 1, 2020

Cultivate Great Donor Profile Stories

The who, what, and how of engaging donor and gift stories

Stories about donors can recognize supporters and inspire philanthropy—but if not handled wisely, they can miss the mark. Explore five strategies to reinvigorate these stories.

  • Advancement Services
  • Stewardship
  • Communications & Marketing
Currents
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May 1, 2020

Shifting Identities

How institutions are meeting challenges and finding opportunities when changes affect the way constituents perceive them

When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

  • Alumni Relations
  • Affinity groups
  • Engagement
Currents
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May 1, 2020

Marketing Matters

University advancement and marketing professionals team up for fundraising success

Some fundraisers turn to outside marketing agencies and public relations firms to maximize the potential of their institutions' campaigns. To ensure success, they stress the importance of collaborating, early and often.

  • Communications & Marketing
  • Branding
  • Multimedia
Currents
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Departments

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May 1, 2020

Advance Work May/June 2020

Community and support amid COVID-19, inside the Elizabethtown College carrot cake tradition, exploring the University of Denver's Crimson & Gold Trail, and more.

  • Alumni Relations
  • Young alumni
  • Communications & Marketing
Currents
Sue Cunningham
May 1, 2020

President's Perspective: Pandemic, Panic, and the Path Forward

Leaning on our CASE network of caring, supportive colleagues

I know that your institutions—and, more importantly, your communities—are hurting. CASE offers and has always offered a network of caring, sharing colleagues and friends, willing to support one another however and whenever needed.

  • Organization & Management
  • Leadership
Currents
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May 1, 2020

Voices May/June 2020

What members are thinking and sharing

  • Alumni Relations
  • Engagement
  • Communications & Marketing
Currents
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May 1, 2020

Talking Shop: The Secrets of Great Design

Design basics (that even nondesigners can use!) to polish publications

Award-winning creative director Kat Braz shares her best design advice.

  • Communications & Marketing
  • Magazines & Publications
Currents
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May 1, 2020

In CASE May/June 2020

Insights from CASE's Alumni Magazine Readership Survey, postcards from "advancement summer camp," COVID-19 resources, and more. 

  • Research and Data
  • Communications & Marketing
  • Magazines & Publications
Currents
Reader Feedback
People on the Move
Stellar Speakers
Campus Buyers Guide

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