Ethics and integrity are at the heart of effective fundraising. As institutions navigate an increasingly complex philanthropic landscape, maintaining transparency, accountability and authenticity is critical to protecting both donor trust and institutional reputation. Through reflection and discussion, participants will consider real-world scenarios that test ethical judgement and explore how to align fundraising decisions with institutional values and public expectations. The session will also highlight how strong ethical practices build credibility, sustain donor confidence and safeguard long-term relationships — ensuring that philanthropy continues to serve the mission and purpose of the institution with integrity.