People born after 1980 now create virtually all of the world's "new wealth" and between 2020 and 2050 tens of trillions of dollars of the world's "old wealth" will be transferred to them. How much of this wealth they choose to give-and how and where they choose to give it-will define philanthropy for the next 75 years. But only 1 in 18 graduates from the last twenty years gives to their alma mater. If we don't change that, the prevailing pattern of "dollars up, donors down" will soon morph into "dollars down." In this session, leaders from different vantage points across the advancement industry will make the case for a genuine industry-wide transformation to meet this moment. They will describe why incremental change won't be enough and share how artificial intelligence makes more significant change possible over very short periods of time. This will include several case studies of AI-enabled transformation from inside and outside of the advancement sector. This session will challenge long-held assumptions, push attendees to rethink everything from operating models and organizational structures to metrics and incentives, and provide attendees with a framework for designing, driving, and managing change.