What alumni say they value – and how we attempt to engage them – doesn’t always align. That gap can reveal both opportunities and potential risks for as institutions consider engagement strategy and pipeline growth. Howard Heevner and Jenny Cooke Smith connect attitudinal findings from the National Alumni Survey with behavioral benchmarks from CASE Insights on Alumni Engagement to show engagement and philanthropic opportunities. They will also share practical examples of how leaders are using this data to rethink outreach, assess pipeline strength, and build more effective long-term strategies.