Enrollment pressure isn’t theoretical— for many institutions it’s reshaping priorities, budgets, and expectations now. Based on CASE Insights research, in partnership Campbell & Company, this panel brings development and marketing/communications leaders together to confront what’s driving the squeeze (well beyond demographics) and how institutions are responding. Hear candid strategies on cross-campus alignment, messaging shifts, revenue planning, and resourcing—plus the hard tradeoffs teams are making as scope expands faster than capacity. This panel starts with what the data tells about what’s driving enrollment challenges and how institutions are reacting, then leaders from advancement and marketing will share how they are adjusting strategy, priorities, and partnerships to respond now.