Want to move beyond aspirational values statements to culture change that sticks? This applied case presentation will focus on a partnership between Syracuse University's Advancement and External Affairs and Human Resources teams to engage 200+ staff members in actively shaping-not just adopting- organizational culture during a period of transition. Through cross-unit working groups, transparent communication structures, and intentional opportunities for staff ownership, Syracuse's AEA team transformed abstract cultural goals into daily practice centered on collaboration, respect, and shared success. This interactive session moves beyond theory to share practical tools, honest lessons learned, and proven strategies for building culture WITH your team, not FOR them. Walk away with frameworks, and peer insights you can implement immediately-whether you lead a team of 5 or 500.