Sponsored by Huron

With the number of Americans giving to charity on the decline, many nonprofits increasingly rely on a smaller, more affluent circle of supporters to meet their fundraising goals. The 2025 Bank of America Study of Philanthropy, the 10th in a series of biennial reports on giving by wealthy households in the United States, offers practical insights into where, how, and importantly why affluent Americans give and volunteer. This understanding can help build the confidence and increase the success of nonprofit leaders when seeking the support of high-capacity donors.